Graff - "Wild Flower"

Graff reveals a print and digital campaign for its new collection "Wild Flower" signed Mazarine New York.

The "Wild Flower" collection, composed of a range of delicate floral jewels, draws inspiration from an English garden and invites women of the world to wear diamonds in their own way. 

This campaign boldly sets out to create a contemporary vision of femininity.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Boucheron

Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.

The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.

In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Loro Piana - fw24 - Milan 

Collection Ready-to-Wear Spring-Summer 2024 in Milan by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.